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Violet Beauregarde

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Can it, you nit!
~ Violet, fed up with Veruca
Because then I wouldn't be a champion, I'd be a loser. Like you!
~ Violet insults Charlie Bucket.

Violet Beauregarde is the tertiary antagonist of the 1964 children's book, Charlie and the Chocolate Factory, and its two (1971 and 2005) movie adaptations Willy Wonka and the Chocolate Factory and Charlie and the Chocolate Factory. She is extremely rude, dimwitted, obnoxious, and argumentative, so she loves chewing gum, she hates Veruca Salt and pretended to be her best friend, and called Charlie Bucket a loser. She was the second kid to be ejected from the tour after being transformed into a blueberry by a defective piece of gum.


Violet was a Chewing Gum champion and was supported by her mother who ruined her good behavior. Later, when they came into the factory, her mom told her eyes on the prize, what meant they where both arrogant and vicious. Later, she pretended to be Veruca's friend as Veruca offered her friendship, but Veruca started hating her after she chewed a piece of special gum in the Inventing Room; tasting Tomato Soup, Roast Beef and Blueberry Pie with Ice Cream. Willy Wonka urged her to spit it out before reaching the dessert stage, but Violet ignored his warning. Thoroughly enjoying her gum-chewed dinner, Violet was completely unaware that she was turning blue.

Confusion quickly turned to panic as Violet's body began to swell in reaction to the gum. As her growth progressed Violet's waist soon became constrained by her red belt, causing the young girl to take on an hourglass figure. Realizing now how her body was transforming, Violet commented on how funny she felt as the tension around her midsection approached a breaking point. Unable to hold back her increasing girth, Violet's red belt popped off with a loud snap, allowing her transformation to continue without any further hinderance. Believing at first that she was filling up with air, Violet was shocked to realize that she was in fact turning into a blueberry!

Having been just the latest in a series of test subjects, Wonka ordered his Oompa Loompas to 'roll the young lady down to the juicing room at once.' Despite saying that Violet had to be squeezed in short order before she explodes, it isn't until her transformation was complete that they acted. By then her body had rounded out into a spherical shape with only her head, hands, and feet being all that remained of her human form. Violet was humiliated and embarrassed of what she had become. As the little men surrounded her and began to sing of her misfortune, Violet tried desperately to waddle away, only managing a few steps before being rolled onto her back. Completely helpless, the Oompa Loompas roll Violet into the juicing room with her parent following close behind... cursing Wonka along the way.

After being squeezed, Violet seemed very satisfied at how flexible and skinny she now was. Her mother could only complain about the fact she would remain blue for the rest of her life.

Appearances in other media

Violet appeared in the 2013 Sam Mendes musical Charlie and the Chocolate Factory. Daughter of greedy Californian "talent" agent, Eugene Beauregarde, Violet is a unique cases among the four bratty children who won the golden tickets as she won her ticket in a reactively fair way, but rather than actually wanting to go to the factory, Violet simply wanted to use the fact that she had the ticket to gain extra publicity for her career. Violet makes her intense ego and extremely over-competitive spirit during her interview where it is clear in the background of her penthouse that her father has had the Hollywood sign turned to Beauregarde. It is here that Violet revels the origin of her fame by chewing on a stick of gum for three years which has in turn somehow granted her the celebrity title "the Double Bubble Duchess" gained her a TV show perfume line and chain of boutiques. On the day of the tour, Violet arrives in a sparkly purple tracksuit with blue back pack and immediately begins to show off her experience in the spot light and behaving highly obnoxiously to the other guests, immediately striking up a rivalry with fellow insufferable brat Veruca Salt.

After entering the factory violet shows off even more of her overly competitive behaviour by telling Wonka that she is there to win and win alone. Wonka is unsurprisingly unimpressed by this and even less so by Violet's "credentials", declaring that while her father thinks she's really something, he is unsure what she is.

Violet's competitive behaviour soon lands her extremely sticky end in the inventing room. After the party enters the inventing room and Wonka presents each child with a gift a sample of his latest and greatest invention "The everlasting gobstopper" a sweet that could be sucked forever and never get any smaller Violet however is unimpressed by this remarkable invention declaring that it "sucked" and that she wanted something to chew. In response Wonka presents her with another sample of another invention a stick of chewing gum that remarkably contained all the nutrients proteins and flavours of a three course dinner from the 1970's. Now while the other guests are astounded by this invention Violet is only really interested in the fact that it is gum so she grabs it and starts to chew despite Wonka's protests that it is not ready. immediately Violet is blown away by the gum tasting such foods as tomato soup roast chicken potatoes and gravy but before she can hit desert Wonka intervenes declaring that she must spit it out at once but her idiotic father almost instantly contradicts him telling Violet to keep chewing until finally she hits dessert blueberry pie.

At this precise moment violets skin turns to a deep shade of purple and her lower body begins to alarmingly swell up much to her fathers horror who grabs Wonka demanding to know what is happening to violet Wonka cryptically explains that violet has excesses fructose in her fluid sacks which when prompted he revels means she is literally turning into a blueberry. Immediately the Oompa loompas begin a 70's roller disco routine appropriately naming Violet Juicy and declaring that even though she has no talent she has now achieved her dream of becoming the biggest celebrity of all time and that now she is blue everyone will know who she is Violet meanwhile makes a pathetic attempt to waddle away behind a large mixing vat while her unconcerned father simply complains that he cannot put a blueberry on the cover of vogue and tries to call his lawyer but before he can the Oompa loompas raise violet into the air who now swollen into an enormous blue ball Violet is then spun around while lights are flashed on her like a giant disco ball for the Oompa loompas to dance to . After seeing his daughters new body a still unconcerned Mr Beuregarde begins to make plans to put Violet on the cover of Fruit monthly much to Violet's protest but he takes no heed and greedily calls his lawyer to make the arrangements but he is cut off when Violet suddenly explodes in a shower of purple glitter and blueberry goo.

In an surprising act of concern, Mr Beuregarde begins to scream that his daughter has exploded while an unconcerned Wonka assures him she has simply burst her bubble. He then orders Oompa loompas to take Mr Beuregarde to the juicing vat to retrieve Violets peices and repair her before she ferments. What becomes of violet after the factory is unknown.



  • Mrs. Beauregarde: Violet had a good relationship with her mother, as she always encouraged her to win but it is latter shown that she only really cares about Violet competteing.
  • Willy Wonka: She respected Wonka but disobeyed his orders.
  • Charlie Bucket: She was rude to Charlie and called him a loser.
  • Veruca Salt: She pretended to be Veruca's best friend but really hated her.


  • The "blueberry inflation" scene became a fetish/paraphilia on the Internet.

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