Viktor Novikov is the main antagonist of "The Showstopper" episode of HITMAN. Novikov is the owner of Sanguine Fashion House and secretly a ringleader of IAGO.
After the fall of the Soviet Union in 1991, Viktor Novikov made his first fortune in real estate. He was very successful at it for many years, but became financially strained by a subsequent recession and turned to criminal activity to sustain his lavish lifestyle Five years before the Paris incident, Novikov's girlfriend Dalia Margolis convinced him to buy Sanguine Fashion House, so they could use it as a front for IAGO, their espionage ring.
Novikov hosted a Fashion Show in Paris, but in secret he was doing that to deliver information regarding M16 agents to an unknown man. During the show, he and his girlfriend Dalia Margolis are both murdered by Agent 47 during the middle of the show. However, before 47 could kill him, he managed to sell the info to the man.