The Guy is the main villain/final boss of the popular video-game "I Wanna Be The Guy", which is one big homage to many different franchises packed into a setting that is widely regarded as one of the more difficult fan-games around (at least by most gamers).

The Guy is the current holder of the title the hero of the story seeks to become (in the game world "Guy" seems to be a title in itself) - the hero goes through a collection of wacky levels and dungeons, many of which are based on popular games of the past in order to find The Guy and earn the title for himself.

However The Guy will not allow the hero to take his place without a fight and only via defeating The Guy in combat will the hero prevail and finally become the new "Guy".