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The Stuff also has a strange, very sweet taste that humans seem to enjoy - this made The Stuff especially dangerous as it was mistakenly sold as a foodstuff and even an ice cream by unwary businesses, resulting in the deadly substance being unleashed upon an unsuspecting public: with gruesome results.
The Stuff is the titular villain of the movie but the true antagonists are arguably Mr. Evans and Mr. Fletcher - two rival businessmen who were willing to sell the Stuff in order to profit of its addictive properties despite knowing of its deadly origins.