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I did it for the lulz.
~ Anonymous

Smiley is the titular character in the 2012 horror movie Smiley. He is an urban legend that kills people through the Web by typing the phrase "I did it for the lulz", after typing this phrase three times in anyone's online chat Smiley will appear few seconds later to kill the user across the network.

Smiley became so famous on the internet that he also got himself his own cult created by some of his followers who dress in Smiley outfit and who also kill people. 

He was portrayed by Michael Traynor.

Biography

Currently there is not much to say about Smiley role in the film, as he only made his true appearance at the end of the film, at the time one of the followers of Smiley wrote the sentence "I did it for the lulz" three times in an online chat with Proxy, a friend of the protagonist who for unknown reasons also conspired with minions of Smiley to terrorize the protagonist.

They succeeded in killing their own friend using Smiley as a kind of paranoia for her, and after the minion had written the phrase three times in chat, Smiley came from behind Proxy, stabbing her in the eye killing her quickly.

A few seconds later Smiley waved to the webcam ending the movie.

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