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You tell me exactly what you want, and I will very carefully explain to you why it cannot be.
~ Simeon Yetarian

Simeon Yetarian is a supporting antagonist in Grand Theft Auto V and a central character in Grand Theft Auto Online.

History

Background

Simeon is an automotive dealer of a Armenian heritage. His car dealership business, however, is crooked; he sells cars to people who can't afford them and then repossesses them.

In the liberal atmosphere of Los Santos he has learned to use his ethnicity to his advantage and accuse anyone who gives him any sort of bother of being racist.

Events of GTA Online

Simeon makes an appearance in GTA Online and gives the protagonist a few repossesion jobs to do as he considers them to be in his debt after giving them free upgrades to their car at Los Santos Customs. In this mode, he refers to himself as the protagonist's "uncle".

Events of GTA V

Simeon has employed Franklin Clinton and Lamar Davis as repo men (his only employees alongside his unseen nephew, Sacha). He is first seen making a sale to Jimmy De Santa. After naming Franklin "employee of the month", he sends Franklin and Lamar into Vagos-controlled territory to repossess a motorbike. After a shootout with Vagos gang members, Lamar decides to keep the bike. Simeon subsequently accuses Franklin of having stolen it, and orders him to repo a yellow SUV that had been sold to James De Santa Although Franklin recover the SUV, Michael De Santa, who saw him coming and hid in the back seat, ambushes him at gunpoint. Michael informs Franklin that James couldn't have problems yet since he only just got the car and accuses Simeon of running credit fraud. He forces Franklin to drive the SUV through the window of Simeon's dealership at gunpoint; Michael reimburses Franklin and roughs up Simeon, who proceeds to fire both Franklin and Lamar. Later on Simeon phones Franklin and threatens him for what he did.

If either Michael or Franklin enter his shop in the time between "Complications" and "Mr. Philips" they will be treated as hostiles and several armed men will try to execute them, prompting them to kill them in order to survive. Simeon can be killed during this event. After setting his guards on either Franklin or Michael, he will either run out of the shop or cower and hide in his office, where he can be confronted and killed, though he still posts Bleeter and Lifeinvader messages until the end of the main storyline. Either way this random encounter will be his final physical appearance in the game.

Car requests

In GTA Online, Simeon periodically sends SMS messages requesting that the player find and deliver a car to his garage in the Docks. Each message lists five models that may be used to fulfil the request. The cars requested tend to be premium sedans, coupés, and SUVs. Once a car is located to fulfil the request, a dialogue will state that this is a car requested by Simeon and the player will receive two wanted stars. Once the wanted level has been lost, the player is instructed to respray the car, and deliver it to a garage in Terminal Island dock marked by an ‘S’. A successful delivery is rewarded by a sum of money dependent on the condition of the car.

The models Simeon requests include:

  • Coupé: Ocelot F620, Ocelot Jackal
  • Motorcycle: Western Bagger, Western Daemon
  • Muscle: Albany Buccaneer; Vapid Dominator
  • Sedan: Cheval Surge, Obey Tailgater; Benefactor Schafter
  • Sport: Maibatsu Penumbra, Schyster Fusilade
  • SUV: Bravado Gresley, Dunreardy Landstalker, Emperor Habanero, Fathom FQ2, Mammoth Patriot, Karin BeeJay XL, Benefactor Serrano

Trivia

  • According to the Rush Casting Call, Simeon's beta name was Harut Vartanyan.
  • He is the first revealed character in the GTA series to be Armenian.
  • Upon investigating Simeon's office during the Random Event, it can be seen that Simeon replaced Franklin's Employee of the Month plaque with a plaque dedicated to himself.

Navigation

           Grand Theft Auto Villains

2D Universe
Grand Theft Auto 2
Claude Speed
3D Universe
Grand Theft Auto III
Claude | Catalina | Salvatore Leone | Miguel | King Courtney | Donald Love | Curly Bob
Grand Theft Auto: Vice City
Tommy Vercetti | Sonny Forelli | Lance Vance | Ricardo Diaz
Grand Theft Auto: San Andreas
Carl Johnson | Frank Tenpenny | Big Smoke | Ryder | Eddie Pulaski | The Snakehead
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Toni Cipriani | Massimo Torini | Paulie Sindacco
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Victor Vance | Sergeant Jerry Martinez | Marty Jay Williams | Bryan Forbes | Diego & Armando Mendez | Domestobot
HD Universe
Grand Theft Auto IV
Niko Bellic | Dimitri Rascalov | Jimmy Pegorino | Darko Brevic | Dardan Petrela | Billy Grey | Packie McReary | Mikhail Faustin | Johnny Klebitz | Luis Fernando Lopez | Ray Boccino | Brian Jeremy | Ray Bulgarin | Rocco Pelosi | Vince Pelosi | Timur | Vic Manzano | Francis McReary | Ed McCornish | Eddie Low | Playboy X
Grand Theft Auto: Chinatown Wars
Huang Lee | Zhou Ming | Chan Jaoming | Wu Lee
Grand Theft Auto V
Franklin Clinton | Michael De Santa | Trevor Philips | Lamar Davis | Lester Crest | Devin Weston | Steve Haines | Wei Cheng | Stretch | Molly Schultz | Elwood O'Neil | Jimmy De Santa | Martin Madrazo | Paige Harris | Simeon Yetarian | Brad Snider | D | Don Percival | Ortega | Peter Dreyfuss | Andreas Sanchez
Groups and Organizations
Police | Los Santos Police Department | Ballas | Faustin-Rascalov Family | Merryweather Security | Federal Investigation Bureau | Los Santos Triads | Trevor Philips Enterprises | Angels of Death Motorcycle Club | Zaibatsu Corporation | Vice Squad | International Affairs Agency | Zombotech Corporation | Leone Family | C.R.A.S.H. | O'Neil Brothers
Other Games
GTA Online Protagonists