The Red TruMoo Man is the main antagonist of the TruMoo milk commercials. He is a villainous being who represents negative opinions of the Trumoo product, in other words, the living embodiment of negativity and disgust. Except he is right because Trumoo is disgusting.
The Red TruMoo Man appears in all the TruMoo television commercials along with his positive counterpart, White TruMoo Man. The Red TruMoo Man's job is to provide the conflicted parent with reasons to hate and dislike TruMoo for being unhealthy and tasting bad.
Ironically, whenever he tastes the TruMoo for himself, he is reluctantly overcome with delight over how delicious it is to him. The parent then proceeds to pour a glass of TruMoo for his/her child, much to the Red TruMoo Man's dismay.
- The Red TruMoo Man represents the "Lil Devil" on everyone's shoulder who tries to make us do the wrong thing.
- The Red TruMoo Man always loses in the end, for not even he can resist the deliciousness of TruMoo.