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|“||I still like you. I make you rich. I make you man. Fag man no good.||„|
|~ Ray Bulgarin to Luis Lopez|
|“||I AM NOT A F**KING FAGGOT!||„|
|~ Ray Bulgarin's negative opinion on Gay Tony.|
Ray Bulgarin is the quaternary antagonist in Grand Theft Auto IV and the true main antagonist of The Ballad of Gay Tony.
Grand Theft Auto IV
In 2008, Bulgarin returned to Liberty City to expand his business interests, met up with his old friend Dimitri Rascalov. Dimitri offered Niko, who was working for him by chance, to Bulgarin without hesitation; Niko escaped the ambush and Bulgarin still insisted on tracking him down, with Dimitri's help.
When Dimitri Rascalov has Niko Bellic meet him in a warehouse where he betrays him, Bulgarin appears having an alliance with him. Having teamed up, they send their men to kill Niko, but fail. He insists to track him down afterwards. Later, he attempts to kill Niko and Packie McReary in a diamond trade, but fails again.
He Appears In Russian Revolution And Diamond's Are A Girl's Best Friend.
The Ballad of Gay Tony
Much more about Bulgarin is revealed in the Ballad of Gay Tony; he is interested in buying the Liberty City Rampage hockey team from Marki Ashvilli, as well as the Maisonette 9 nightclub from "Gay" Tony Prince. More about his personal lifestyle is also shown - he owns an Oracle, a blue Landstalker (which he sacrifices to kill a crooked NOOSE team on his case) and a black Marbelle. In his spare time he enjoys playing rock music with his bodyguard Timur. He also has very impressive collections of arcade machines, sports and rock memorabilia (some of it used by famous rock stars, including a $50,000 guitar) and even fine art (he talks on the phone about wanting to pay $20 million for a painting). Bulgarin believes "everything has a price, you just have to find out what it is", going so far as to try to hire a Maisonette 9 waitress as a prostitute for the night. Bulgarin hired Luis Lopez to assist him with the hockey team acquisition. Eventually, he and Ashvilli have an argument, and Luis must kill the team owner in a hectic ambush.
Eventually, Bulgarin discovers that Tony and Luis had obtained the diamonds that were stolen from him by a cook, which made him turn against Luis. He set a trap for Luis, having beheaded the cook and leaving his head in a birthday cake box on a rooftop for Luis to find. When the diamonds are being traded in a hostage situation, he finds Niko and Luis representing opposing parties and orders his men to fire. Bulgarin failed again, as Niko and Luis both escaped and his diamonds were lost for good.
After cooperating with Giovanni Ancelotti (a mob boss and the hostage's father) about the diamond situation, they agree to try to force Luis to kill Tony. Luis instead kills the Ancelotti associate and Bulgarin's hit squad. After learning that Tony and Luis survived, Bulgarin decides to leave the city. Before he can do so, Luis stowsaway in his private jet and kills his guards. Finding himself cornered, Bulgarin pulls out a grenade and threatens to blow up the plane if Luis shoots him. Luis ignores this and shoots Ray after he pulls the pin off the grenade. Luis manages to parachute out of the jet alive but Bulgarin is ultimately killed when the grenade explodes.
- Probably one of the most evil characters of the GTA series. Aside from his whole human smuggling past, his chronic disorder and his generally nasty, aggressive personality, his appearance in TBOGT makes him one of the most horrible villains in the series. While he may appear affably evil or even somewhat petty and harmless at first (in stark contrast to his brief appearances in the main game), he soon gets several moments: the brutal murder of the cook and his subsequent betrayal of Luis, and his cruel treatment of his sister, even shooting at and possibly killing her.
- Bulgarin, so far in the series is the only antagonist to be enemies with two protagonists. One is Niko Bellic and other one is Luis Lopez.
- Although Rocco Pelosi drove the plot of the storyline by blackmailing Luis and Tony into doing his dirty work for Giovanni Ancelotti and the Ancelotti Crime Family, Bulgarin is the true main antagonist in TBOGT because he had bigger plans than anyone else.