Norman Price is a seven-year-old boy with a love of practical jokes and skateboarding in Fireman Sam. Unfortunately, Norman regularly fails to set appropriate limits on his own behaviour, and has been known to cause mischief and sometimes causes havoc at the fire station, for many of Pontypandy's residents. He has shown interest in becoming a firefighter himself one day. In the 2008 season, his intelligence went down. He loves strawberries, but has gone off them in The Wishing Well after eating too many and feels sick afterwards.
- In the 1985 Series of Fireman Sam, He was voiced by John Alderton.
- In Fireman Sam In Action, He was performed by Karen Briffett.
- In the 2003 series, Norman is voiced by John Sparkes.
- In the 2008 series, Norman is voiced by Steven Kynman.