They like the violence! We need more violence.
~ Matthew Senreich

Matt Senreich about to shoot the cameraman.

Matthew Senreich is the co-creator of the popular TV show, Robot Chicken. During his first appearance on the show, he and the other creator of Robot Chicken, Seth Green are hosting a telethon in order for Robot Chicken to get a third season. They tell the viewers that if they don't call in within two minutes, Matt will shoot a dog to death. However, Matt kills the dog right after this, and says that his finger slipped. Seth says that he thought they agreed not to kill the dog, and then has a monkey brought out. Similar to what happened with the dog, Matt accidentally shoots the monkey to death immediately as well. Seth tries to take the gun away from Matt, but the gun goes off yet again while Seth is attempting to wrestle it away from Matt. This results in the death of the Bloopers host. Matt notices that they are getting a lot of phone calls now, and decides that the show needs more violence. He shoots Tom Root in the head, killing him, and then proceeds to kill all of the phone operators (who are all recurring characters on the show). Seth once again tries to take the gun from Matt, but Matt kills him as well. He then shoots the cameraman and flees.

In his next appearance, Matt is told by the Adult Swim presidents that they have decided to renew Robot Chicken for a third season because Matt's actions at the telethon boosted their ratings. Suddenly, a zombified Seth Green breaks in and kills Keith Crofford. Matt and Mike Lazzo run to an elevator, and Matt pushes Mike towards the zombie Seth and zombie versions of the other characters killed in the telethon. Matt tries to escape, but the door is chained shut. The zombies reach him, and are momentarily distracted by his ringing cellphone. They are about to kill Matt, but decide not to when he shows them the new Robot Chicken contract, which has health benefits.

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