Feed me gravel!
~ Malcolm demanding for gravel
Malcolm is the god of Shrignold and his cult, and he only appeared in the third Don't Hug Me I'm Scared video.
Screen shot 2014-11-02 at 5 49 09 pm 6041

Don't Hug Me I'm Scared 3

Malcolm was a huge head made out of stone that was referred to as the "King of Love" by his followers. Apparently, he was a sentient being who was quick to anger and required feeding. His followers constantly fed him gravel as a means of subduing his anger. He then ceased to exist when the Yellow Puppet woke up. He was then shown being set on fire by an unknown man.

Possible Symbolism?

Malcolm is believed to represent Jesus Christ, because Jesus is also known as the "King of Love." His followers could also be seen as metaphors for Christian fundamentalism.