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Enough about me, let's kill you!
~ Lady X to Dex Dogtective

Lady X is the main antagonist of the 2012 animated film Foodfight!

She is voiced by Eva Longoria.

Role in the film

Originally, Lady X was named Priscilla, an ugly and unsuccessful icon (or Ike) for a prune brand. Tired of her failing brand, she kidnapped raisin Ike Sunshine Goodness and used her essence to create a new brand entitled Brand X. Some time around then, she managed to make herself look young and attractive.

Six months after Sunshine's disappearance, Lady X disguised herself as a mentally disabled man, and she went to the store owner so that she could persuade him into selling detergent and other items from the Brand X company. When she arrives to Marketropolis, the fictional town in which the story takes place in, she attempts to seduce Dex Dogtective, a private investigator and the main protagonist of the film, to bring him towards the side of Brand X (while also covering her identity as the one killing off Ikes to ensure Brand X's success).

At the end of the film, she uses Mr. Clipboard to attack the Ikes resisting Brand X's takeover, but the Ikes use a rope to cause him to trip, exposing him as a robot. Lady X attempts to kill Dex and engages Sunshine Goodness in mortal combat, where she is defeated and reverts to her original ugly form. Priscilla then whined saying that she wanted to be with Dex, though she also truthfully admitted that she wanted world domination more. She is then taken to the expiration site.

Gallery

Trivia

  • She is similar to Judge Doom from Who Framed Roger Rabbit and King Candy from Wreck-It Ralph, all three go in disguise through out the film wanting revenge from way before the beginning of the film, then in the end, they're revealed by form that they're actually certain characters from the past and go take revenge and having that character be the true antagonist and the ones like Doom, Candy and X just be alter-egos.
    • For Doom, he's really a toon bank robber who killed Eddie Valiant's brother by dropping a piano on him.
    • For Candy, he's really a race car video game character named Turbo from Turbo who wanted revenge on another race car video game for taking away his glory. And did the same thing for Sugar Rush.
    • And as for X, she's really a ugly old lady Ike for genetically enhanced prunes who wanted revenge on Sunshine Goodness being sold the most and the prunces not sold at all.
  • There's also a bigger similarity between Judge Doom and Lady X, for the robot supposed CEO of Brand X that Lady X was controlling was voiced by Christopher Lloyd who played Judge Doom in Who Framed Roger Rabbit.
  • Her role has been criticized for being sexual and inappropriate in a kid's film.