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|“||You try so hard to raise a child, to instill your values into her. You want her to be her own person, but you hope she'll always remember what's important - family.||„|
|~ Judge Margaret Holloway to Alex Shepherd, regarding her daughter Elle.|
|“||Don't you see? Because of him, our sacrifices were in vain! The pact with our God was broken, and your father's lack of conviction cursed us all. Our only hope was to revive the Order which our founders abandoned... the true faith. Murdering? I've given them life through rebirth. I've tried to make Elle understand. But she's like you, Alex. She still thinks there are such things as good and evil. But there aren't. There is only chaos and order.||„|
|~ Margaret to Alex, regarding his father and her cult's faith|
Margaret is a descendant of one of the 4 founding families of Shepherd's Glen, who left Silent Hill and its resident cult in the 1850s in order to pursue a new life. Fearing the wrath of their God, the founders made a pact to keep them safe. Every fifty years, a member of each founding family was supposed to sacrifice one of their children themselves. Upon founding the town, each family took on a specific role and method of sacrifice. The Holloway family took up the role of the Keeper of Lore, responsible for maintaining the founders' beliefs. Their sacrificial method was strangulation.
In 2003, the time came for the current generation to make their sacrifices. Believing that the ritual was the only way to protect Shepherd's Glen and her family, Holloway sacrificed her own daughter Nora, whom she had selected for the purpose years before. Sam Bartlett and Martin Fitch both faithfully carried out their duty as well, but their sacrifices proved to be in vain. Adam Shepherd, the final member of this cabal, had chosen his older son Alex for the sacrifice, which for the Shepherd family meant drowning. However, Josh was accidentally drowned by Alex, who then suffered a complete mental breakdown. Lacking in conviction, Adam wavered from sacrificing Alex and instead had him committed to a mental hospital. This caused Silent Hill's foggy Otherworld to engulf Shepherd's Glen. Every one of the sacrificers was affected by this event, but Holloway decided to do whatever she deemed necessary to save Shepherd's Glen.
Reviving the Order
Apparently driven mad by the strange turn of events, Judge Holloway came to the conclusion that the only way to save Shepherd's Glen was to bring them back to the true faith of the Order. She revived the cult, which had been defunct for several years, for this purpose. She recruited Curtis Ackers, Shepherd's Glen's resident handyman to be her second in command. Holloway set up the new cult's base of operations in an abandoned mine underneath the Church of the Holy Way in Silent Hill, which had been used as part of the sacrificial ritual by the founding families. She proceeded with her plan to save her town, and began kidnapping the townsfolk to Silent Hill and brainwashing them into converting. These successful converts were used as Order Soldiers, and they wore distinct miner suits. Others were simply tortured to death, which Holloway believed gave them new life through rebirth. Holloway continued carrying out her plan, until almost the entire town of Shepherd's Glen had either been killed or converted.
Four years later, in 2007, Alex Shepherd returned to Shepherd's Glen, apparently after escaping from the mental hospital he was held in. He was suffering from delusions, believing that he had been in the army for the last for years, as well as that Josh was still alive and needed his help. Holloway was the first person to meet him upon his return, and she acted like nothing was wrong at all. Alex began investigating the town in the search for his brother, and gradually uncovered some of the town's secrets. After this had gone on for a while, Holloway ordered Ackers and squad of Order Soldiers to kidnap Lillian Shepherd, Alex's mother. Alex, Holloway's older daughter Elle, and Wheeler, the local deputy, head to Silent Hill in search of Adam Shepherd, who had gone there to confront the Order. However, another squad of Order Soldiers attacked their boat, kidnapping Elle and Wheeler. Alex escaped and continued into Silent Hill, cutting off the power the Order had supplied to the Overlook Penitentiary, where they were holding Wheeler. Alex raided the prison, where he found Judge Holloway inexplicably restrained in a gas chamber. Alex freed her and ushered her out of the room before confronting Asphyxia, a monster based on the way Nora was sacrificed.
Alex eventually made his way to the Order's lair under the church, where he was captured by Ackers and brought before Judge Holloway.
Ackers restrained him in a chair, so Holloway could do as she pleased. She then ordered Ackers to torture Elle to death as punishement for her disobedience.
As Ackers left the room, Holloway revealed the town's history, the sacrifices, and her own motives for her actions. Determined to finishe what Adam Shepherd couldn't, she began to torture Alex to death by drilling him in the leg.
Holloway met her death when Alex broke out of his restraints and forced the drill up into her head.
- Margaret is one of the three parental characters in the game who are not killed by a monstrous version of their sacrificed son/daughter, the others being Adam and Lillian Shepherd. However, she escapes her death at the hands of Asphyxia in Overlook Penitentiary only through the interference of Alex.
- Being one of the most evil villains of Silent Hill franchise (alongside Dahlia Gillespie), Margaret is the only parental character in the game who did not shown any signs of regret or mental pain about the sacrifice. Not only is Margaret absent of remorse, but she also demonstrates a certain taste in ordering and developing extraordinarily cruel tortures for those who refuse to accept the teachings of the cult before finally killing them, including having Lillian Shepherd stretched until her limbs and abdomen are torn, and torturing Wheeler, Elle, and almost Alex.
- If Alex fails to stop her from torturing him with the drill, she will kill him by impaling it into his eye or in his leg, resulting in a game over.
- In Alchemilla Hospital, there is an X-ray of a skull impaled through the jaw with a nail. This foreshadows the method through which Margaret is eventually killed.
- Judging by the way she keeps commanding Alex to go see his mother, it could be thought that she uses this time to inform the Order of his sudden reappearance.
- Margaret was the Keeper of Lore in the Shepherd's Glen sect. The Ancient Books refer to the Keeper of Lore as "he", implying that a man should have a job. It might be that "he" was simply the pronoun that was chosen, but it may also suggest that women were barred from high level positions early on in the pact. It may also be that with her husband notably absent from the game, she had to take over the duty.
- Having to murder her daughter by strangulation (surrendering her child to the noose) relates to her profession as a judge and how criminals were once executed by hanging.
- Margaret is the only other founding member (other than the Shepherds) who had a mentioned spouse, in contrast to the unknown wives of Sam Bartlett and Martin Fitch.
- Margaret is the fourth female antagonist in the Silent Hill series, the first three being Dahlia Gillespie (Silent Hill and Silent Hill: Origins), Maria (Silent Hill 2), and Claudia Wolf (Silent Hill 3), in contrast to only three male antagonists Walter Sullivan (Silent Hill 4: The Room), Michael Kaufmann (Silent Hill and Silent Hill: Origins), and George Sewell (Silent Hill: Downpour).