Lord Jaguar is the long-time rival of Mr. Satan. He makes his debut in Dragon Ball Z: Bio-Broly, with a devious plan for revenge. In this movie, Lord Jaguar is portrayed as an unintelligent billionaire.
Lord Jaguar has vast wealth, which he uses in order to have a team of geneticists to clone Broly. He ultimately plans to have the clone help him claim world domination as well as expose Mr. Satan as being a fraud (it is implied that his primary reason as to why he wants to expose Mr. Satan as a fraud is because of a grudge towards him in regards to a fight against Mr. Satan in High School that he lost).
Jaguar invites Mr. Satan (through his cousin, Men-Men) to come to his castle to fight his Bio-Warriors, and also blackmails him into participating by threatening to publish a story about his wetting his bed during summer camp to the papers if he refuses. Ultimately, he discovers the hard way that the Legendary Super Saiyan is not so easily tamed; at one point, he orders Bio-Broly to stop attacking Trunks only to be attacked himself. As the culture fluid consumes his facility, when Trunks offers to rescue him, Jaguar thinks twice before accepting, believing he deserves to die for his actions. In the end, he is saved by Trunks, while expressing remorse at the consequences of his greedy ambitions.