Shreddies - 'Soft Ball'00:31

Shreddies - 'Soft Ball'

Shreddies 'Tarzan'00:34

Shreddies 'Tarzan'

Hunger is a villainous character from Shreddies cereal commercials and is a kid-friendly embodiment of hunger itself, like many commercial villains Hunger is mischievous but does not actively pursue the product, in fact Shreddies is Hunger's bane and often his attacks are stopped by the protagonist(s) obtaining a bowl of the cereal.

Hunger will always return however, being a concept, yet his antics (no matter how wild) are always easily contained once more by the cereal.

The famous commercial line was "when Hunger strikes!" - a pun on the real-world practice of "hunger strikes" (a form of non-violent protest) and "strike", which can also mean a sudden (and often unprovoked) attack.