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I'm about to achieve what no one has: The total control of the human soul! The power of a god! It's so close I can almost taste it!
~ Sugou declaring his goals.

Nobuyuki Sugou, also known as Fairy King Oberon or Alberich, is a major antagonist in the Sword Art Online franchise, serving as the main antagonist of the Fairy Dance arc. He also appears in the video game continuity as the main antagonist of Sword Art Online: Infinity Moment and its remake, Hollow Fragment.

He is Asuna Yuuki's ex-fiance and former lover, the former director of RECT Inc, the former ruler of the VRMMO game ALfheim Online and the self-proclaimed love rival and arch-nemesis of Kazuto "Kirito" Kirigaya, as well as the arch-nemesis of Asuna.

He was voiced by Takehito Koyasu in the Japanese version; who also voiced DIO (Brando) and Shinya Aiba and Todd Haberkorn in the English dubbed version; who also voiced E.N.D., Assassin (Unlimited Blade Works), Herbert P. Bear in Club Penguin Island, and Bellion.

Appearance

Real Life

In the real world, Sugou has short dark brown hair, dark eyes and glasses and wears a business suit. He is fairly tall and has a red tie. During his fight with Kirito in the real world, he wears a long brown coat and his right eye becomes swollen and engorged turning a pinkish hue with bloodshot veins.

ALfheim Online Avatar

In ALO his avatar has green eyes and wings, shoulder-length blonde hair and wears a crown and long dark green robe and green cloak both with an emerald-like jewel. In both cases, he has pale skin and in ALO he has long pointed ears as do all characters except Cait Siths but his have gold leaves on top of them like Asuna's avatar in ALO.

Personality

Sugou is an extremely cruel, callous, arrogant, ruthless, deranged, and (above all) sadistic lunatic of his desire is nothing more than to become a god amongst all living things whether in the digital world or not. In addition, he has a perverted and depraved mind, as he gleefully assaulted and nearly raped Asuna in front of Kirito. However, he usually hides this beneath a polite, calm and soft-spoken manner while rarely losing his temper though he can become violent and aggressive, especially during his fight with Kirito. He is also deceitful, manipulative and highly intelligent which helps him inside and outside his avatar. After his first easy defeat by Kirito, Nobuyuki is more than a sore loser when still believing Asuna is his and kill Kirito in real life only to be shown to be weak. While in his disadvantage against Kirito, he is also a coward when he tries to run away only to be brutalized by Kirito.

History

Originally selected by Asuna's father to marry her he was soon adopted into her family on his wishes. He attended the same school with Akihiko Kayaba aka Commander Heathcliff who he viewed as his rival. Once Sword Art Online was cleared (until that point the SAO server was untouchable thanks to Kayaba's machinations and tampering) he was able to hack into it via the routers and obtain the minds of 300 out of the surviving 6,147 SAO players including Asuna as test subjects for research on controlling people's feelings and memories; in other words research on the manipulation of human souls. In ALfheim Online he adopted the persona of Fairy King Oberon.

As Oberon he kept Asuna locked in a birdcage at the top of the World Tree; in the real world he confronted Kazuto by voicing his intentions of wedding her. While keeping Asuna locked up he constantly visited her and brought her to the verge of tears by harassing her and making her aware he held full control over the virtual world.

After Kirito managed to ascend the World Tree and reach the cage Oberon appeared and used his administrator privileges to keep Kirito and Asuna pinned down with gravity magic. Once they were unable to move he used a menu to call down chains to shackle Asuna. After Kirito voiced his protest he used his own sword to stab him and turned the pain absorber down so Kirito and Asuna experienced real pain. Oberon then sexually assaulted Asuna in front of Kirito by removing her robes, licking her tears and nearly raping her. Fortunately a digitized Kayaba saved them by giving him the details necessary to log in with Heathcliff's ID which due to ALO being an exact server copy of SAO had greater system authority; this allowed Kirito to not only stop Sugou a second before raping Asuna, but also use a Voice Command to nullify Oberon's supervisor status.

After this Oberon tried using a Voice Command to generate Excalibur, the strongest weapon in ALO for himself but to no avail. After Kirito repeated the same command and gave the generated Excalibur to Oberon he used another Voice Command to deactivate the pain absorber causing every injury to feel as if it were real. Even though Oberon tried attacking his rage and lack of experience left an easy opening Kirito used to strike his cheek. Afterwards Kirito lashed out with his accumulated anger by amputating his foe's hand, bisecting him and then stabbing his head through his eye, killing his avatar.

In the real world Sugou attempted to kill Kazuto with a knife when he was going to the hospital where Asuna was being cared for. Even though he was in control for a while and had the chance to deal a fatal blow the pain of his eye which was stabbed in ALO with no pain absorption caused him to miss. Kazuto mustered the strength to overpower him and proceeded to take the knife pointing out that despite it having not real weight or length he could easily kill Sugou. He then attempted to run for his life only to have his head slammed into a car with enough force to leave an indent.

As Kazuto thought of all the things Sugou had done he was tempted to kill him only to decide he did not have the right to such decisions anymore and should let the law choose his fate. Eventually Kirito reported this and Sugou was found, arrested and sent to prison by the police where he attempted to pin the blame on Kayaba but after an employee was questioned he confessed and revealed the full extent of his plans to the world which led to the downfall of RECT, its fellow companies including the remains of former SAO owner Argus and the world of VRMMOs.

Quotes

I'd prefer it if you didn't call me that name in this world. You should address me as His Highness, Fairy King Oberon!
~ Sugou as Oberon.
Great! I love it! NPC women just can't make that face... What a lovely smell... Replicating your scent from the real world was hard, I hope you appreciate how much work it took to get an analyzer into your hospital room...
~ Sugou explaining what he did to Asuna.
S-Sweet... So sweet!
~ Sugou licking Asuna's tears.
That's what I hoped you'd say... How long will you maintain your pride? Thirty minutes? An hour? Try to Hold on to it as long as you can!... Shall I tell you what I'm thinking? once I've had my fun here, I'll go to your hospital room, I'll play a recording of today on a big monitor, and we can enjoy ourselves with your real body.
~ Sugou explaining to Asuna what he will do next.
Wh-What? what is that ID?... ...An ID that outranks mine.. Thats impossible...I am the ruler! The creator...! King of this world! God!
~ Sugou Realising that Kirito hacked his Avatar.
Y-You stupid kid... How... How dare you talk to me like that...? System command. Generate object ID Excalibur... Do as I say, you piece of crap! These... These are God's orders!
~ Sugou being deduced to level 1 by Kirito.
K-Kaya... Kayaba! I see... That ID was... Why? Why do you still thwart me, even after death? You're always this way!... Acting like you know everything Taking everything I want!... You goddamned brat!... Damn it all!
~ Sugou's breakdown upon trying to kill Kirito.
That Hurt!... My Hand!... My Hand!
~ Sugou before getting his Avatar destroyed by Kirito.
You're late, Kirito... What if I'd caught a cold?... That was a horrible thing you did, Kirito. I can still feel the pain, But first of all, I'm going to kill you now, Kirito.
~ Kirito seeing Sugou in the real world.
Hey, stand up...stand up! A piece of trash like you daring to... Daring to get in my way!, Naturally, the punishment for that is death, only death is an acceptable outcome!
~ Sugou beating up Kirito.
Huh? The vision in my right eye is blurry... So I missed... (Grunts) You piece of scum... A wrench like you... A wrench like you has no real power whatsoever!... Die, trash!
~ Sugou's last words before trying to kill Kirito.

Gallery

Trivia

  • Sugou's ALO avatar was based on the fictional character of the same name who was the king of fairies in medieval and Renaissance literature best known in William Shakespeare's A Midsummer Night's Dream in which he was the consort to the queen of fairies Titania; ironically he gave this last name to Asuna in ALO.
  • Sugou appeared in Sword Art Online: Infinity Moment as Alberich.

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Akihiko Kayaba | Laughing Coffin (PoH | Shouichi Shinkawa | Atsushi Kanamoto | Morte | Kuradeel) | Grimlock | Nicholas the Renegade

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Nobuyuki Sugou

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