| “ | With Allstate, you're protected from mayhem - like me. | „ |
| ~ Mayhem's tagline. |
Mayhem is the main protagonist, anti-hero and presumably immortal mascot/advertising character/second spokesperson for the insurance company Allstate. He is a man who encourages people to get Allstate. Although it can be debated as to whether he is truly a villain due to the fact that, while he causes damage he does try to give helpful advice at the same time.
He was portrayed by Dean Winters, who also portrayed Mike Stoat in Law & Order: Criminal Intent, Avi in John Wick, Andrew in Tangled, Trevor Gooden in Hellraiser: Hellseeker, and Ryan O'Reily in Oz.
Biography[]
He usually appears as something that can cause trouble such as your blind spot, a random windstorm, a distracted teenage girl, a hot babe out jogging, a puppy that has eaten the backseat, a malfunctioning GPS, heavy snow on the roof, a filthy rich executive who cannot drive, a destructive raccoon, a klutzy maid, and so many more that can only be found on the internet and then demonstrates (on himself) what can happen if you have cut rate insurance instead of Allstate by uttering his catchphrase "Get Allstate. You could save money and be better protected from mayhem... like me!" He also seems to have readily visible damage on him from previous commercials. That’s why he is not a true villain.
His advertisements go like this, I’m a/the/your/ and ever since I (something what it does, but then something bad it does), and if you have insurance, you could be paying for this yourself, So get Allstate, (you can save money) and you better protect it from Mayhem, like me.
Recently, he appeared in a series of humorous advertisements during the 2015 Sugar Bowl where he appears as a burglar who breaks into the home of a young couple who are attending the game. He steals nearly everything including: A toaster, a TV, a weed whacker, a lamp, a blender, a toaster, a trumpet, yoga mats, all the outlet covers, and six smoke detectors (one of which he stomps). He then begins crudely advertising and selling all of the stolen items online, clumsily destroying several of them in the process. This could possibly be considered his most villainous role to date.
Oddly, other humans seem oblivious to his "Mayhem" form and only see him as the thing, person, or object he is representing.
Gallery[]
Trivia[]
- The character Mayhem was created by the Chicago-based advertising agency Leo Burnett and the insurance company Northbrook. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film Reservoir Dogs, portrayed by Harvey Keitel.
- Mayhem is not a true villain according to the end of his commercials, the and Demonstration only. since he encourages people to get Allstate, so he could be demonstrating crazy things and testing them out.
- In 2022, he came back with the same lines, but in three commercials, the women says the second of his line, until he became the main spokesperson for Allstate.
- In the rest of 2022, He became the main spokesperson for Allstate, and he is still good.