Ernesto stealing Hector's song book after poisoning him.
Ernesto looking into Hector's song book.
Ernesto entertains people in Santa Cecilia's plaza.
Ernesto winks at the camera, in one of his films.
Ernesto singing his final song before his death.
Ernesto watches Miguel singing to gain his attention
"I have a great-great-grandson!"
Ernesto speaking off with Miguel.
"Ooh-hoo! Ooh! The fireworks have begun!"
Ernesto getting attacked by Hector.
Ernesto watches as his security take Hector to the pit.
(Miguel: "What? But I'm your family!") "And Hector was my best friend."
"Success doesn't come for free, Miguel."
"You have to be willing to do whatever it takes to..."
Ernesto getting slapped in the face by Imelda for murdering Hector.
Ernesto is confronted by Miguel's ancestors.
"You!"- Ernesto is furious to see that Miguel has escaped the pit.
"Wait."- Ernesto realizes, much to his surprise, that Miguel is actually Hector's great-great-grandson.
"You're related to Hector?"
Ernesto calling the guards to stop the Riveras.
Ernesto pushing away a staff member in his desperate attempt to escape from the Riveras.
"Get her off the stage!" Enresto ordering his security to get Imelda off the stage and steal back Hector's photo.
Ernesto watching as the security guards enter the stage to steal Hector's photo from Imelda...
Ernesto smirking as he grabs Imelda's hand to prevent her from leaving the stage.
Ernesto getting his foot stomped by Imelda at the end of the song after the latter successfully retrieved Hector's photo.
"AAAAAAHAIHAAAI!!" Ernesto screaming in pain (and in a classical Mariachi style) after being given a foot stomp by Imelda.
"You're not going anywhere!" Ernesto angrily grabbing Miguel to prevent him from returning to the World of the Living.
Ernesto grabbing Miguel, despite Dante's attempt to save the latter.
"He's a threat. You think I'd let him go back to the Land of the Living with your photo? To keep your memory alive? No!"
A live footage of Ernesto ranting out against Miguel and the Rivera family, thus exposing his true colors to the audience which resulted to the audience to turn against him.
"I am Ernesto de la Cruz The greatest musician of all time."
"I am the one who's willing to do what it takes to seize my moment.." Ernesto stating to Miguel that he'll do whatever it takes to maintain his reputation.
Ernesto taunting Hector with a sarcastic apology, telling him that the show must go on.
Ernesto about to beggin the show..
...being jeered and condemned by the audience after watching the live broadcast revealing his true colors.
"Hahaha! Please, please, mi familia!"
The audience throwing food at Ernesto.
Ernesto being confronted by Pepita for his actions after she saved Miguel from certain death.
Ernesto being grabbed on the waist by Pepita away from the arena before Pepita hurls him up into the skyline to his doom.
Pepita throwing Ernesto into the air.
Ernesto screaming in fear as he is about to hit the bell.
Ernesto gets hit by the bell.
Ernesto noticing the bell about to fall on him.
A painting of Ernesto de la Cruz in his own tomb.
Ernesto de la Cruz next to Pedro Infante, the real life mexican singer and actor he was based on