Elvira is the host of the TV series Elvira's Movie Macabre. She is dubbed the "Mistress of the Dark" and known for her gothic, scantily clad wardrobe along with a dark sense of humor. She is portrayed by Cassandra Peterson.
Elvira's Movie Macabre
As the host of Elvira's Movie Macabre, Elvira presented a movie to her audience every week. The movie was usually a low budget horror movie, with "so bad, it's good" qualities. Before every commercial break Elvira, would comment on the film and often made jokes about the bad acting and production.
Elvira soon became a figure in her own right. She is often associated with Halloween, and as Elvira became more popular, many Halloween themes and decorations became associated with Elvira.
Elvira, Mistress of the Dark
The Elvira character became so popular, that soon, a movie was released. In Elvira, Mistress of the Dark, Elvira quits her job as a TV show host and finds out she is an heir to her Great-Aunt Morgana's estate. Elvira is thrown into trying to live a "normal and conservative" life, despite the fact she is a mistress of the dark and temptress.
The Elvira Show
A pilot for TV sitcom about Elvira was produced in the early 1990s. In the show, Elvira had recently moved to a small town with her older aunt (played by Katherine Helmond). Both women were purported to be witches, but proved to have sporadic success with wielding magic. Elvira supported herself as a fortune teller and by selling potions, but it was strongly implied that she was often defrauding her customers (by telling them what she thought they wanted to hear and selling placebos).
The Search for the Next Elvira
In 2007, a 4-episode "reality" TV miniseries was produced with the stated goal of finding an actress/model to take over the role of Elvira. They would be evaluated on various criteria and judged by Elvira and some other horror movie luminaries.
When each contestant was eliminated from consideration, they would be "electrocuted" and disintegrate from a whole person to a skeleton to a pile of ashes. The declared winner was actress April Wahlin, though Ms. Wahlin has made very few appearances as Elvira since then and does not seem to be associated with the character any longer.