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It's like my father said, Anna: if you wanna build an ivory tower, you're gonna have to kill a few elephants.
~ Dane Vogel talks about his philosophy during "The Anna Show".

Dane Vogel was Director of Special Projects (and later Chairman of the Board of Directors) of the Ultor Corporation, and served as the main antagonist of Saints Row 2.

In Saints Row: Gat out of Hell, Vogel returns as a main character and ally to the two player characters Johnny Gat and Kinzie Kensington.

He is voiced by Jay Mohr.


Vogel appeared as a handsome middle-aged man with spiked, dirty blonde hair. He was always seen wearing a gray, striped business suit complete with an orange tie, and an Ultor pin attached to the collar of his jacket.

As Director of Special Projects of the Ultor Corporation, he was a wealthy, powerful, and influential man who enjoyed the luxury of being one of the most prominent and iconic figures in Stilwater. He owned a customized variant of the Job, got featured on TV talk shows magazines, and news reports, and had nothing but contempt for gangbangers, homeless bums, and other undesirables of Stilwater society. In his mind, Vogel truly believed that he was doing Stilwater a favor by burying the city's poverty and crime beneath a glass and steel utopia.

His obsession to transform the city, and weed out undesirables such as gangs led him to spearheaded several drastic "improvements" to Stilwater such as the transformation of the Saint's Row district, which he managed to change into a first-class region surrounding the Phillips Building. 



On the outside, Dane Vogel was a Stilwater celebrity, ladies loved him for his looks and men applauded him for bringing order and peace to the city. His actions had gained him a great deal of respect and admiration among his peers during the period when the Protagonist lay in a coma at the Stilwater Penitentiary.

On the inside, Vogel was a twisted man who enjoyed manipulating others to suit his own selfish desires. He cared little for what he had to do to make things go his way, and was often cunning, devious, and ruthless in the execution of his schemes. On the other hand, he was also a coward, often relying on the protection of Ultor's private security force, the Masako, to safeguard both him and his interests, and deal with any potential threats to the company.

When the Ultor Corporation moved into the city and began spreading their influence, they established their base of operations at the Phillips Building in Mission Beach. Then they set to work transforming the entire Saint's Row District into a modern, glass and steel utopia for the wealthy and the privileged. Vogel personally oversaw many of these "transformations" over the last several years, including the complete restoration of the Saints Row Church (renamed Stilwater Memorial Church) which once housed the 3rd Street Saints.

Saints Row 2

In the years following the events of Saints Row and the death of Alderman Richard Hughes, the Ultor Corporation established a branch in Stilwater with Dane Vogel as its Head of Special Projects. From there, Ultor began spreading their influence throughout the city beginning with the redevelopment of Saint's Row, and the construction of the iconic Phillips Building in Mission Beach; the latter of which would become their headquarters. Over the next several years, Saint's Row underwent a series of incredible transformations which ultimately turned it into a modern, glass and steel utopia for wealthy and privileged people, while most of the Row's original inhabitants were forced out. Vogel himself personally oversaw many of these transformations, including the complete restoration of the Saints Row Church which once housed the 3rd Street Saints. He also paid a visit to Saints lieutenant Dex and personally recruited him into Ultor's Security Division.

Within this same period, three new gangs worked their way into Stilwater following the disbandment of the Saints: the Brotherhood, the Sons of Samedi, and the Ronin. Although Vogel was not too happy about having these new gangs running amok, in the time frame preceding the return of The Protagonist, he secretly made a deal with Shogo Akuji, leader of the Ronin for protection of some of Ultor's investments, such as a financial share in the Poseidon's Palace. This deal is ultimately broken at when Shogo's father, and the Ronin's true leader, Kazuo Akuji, demands a more substantial tribute from Vogel for continued protection. Vogel refuses to comply with the demand, so in response, Kazuo severs all ties between Ultor and the Ronin, much to Shogo's disbelief.

Once the Saints are resurrected, Vogel is soon forced into an alliance with Maero, leader of the Brotherhood, who unexpectedly storms into Vogel's office and bullies him into using Ultor's connections to help the Brotherhood destroy the Saints. Vogel later ends this alliance when he informs Maero that he has moved into a higher position of power, and sees nothing to gain from doing the Brotherhood any more favors. He then has Maero escorted off the premises of the Phillips Building by the Masako.

... and a Better Life Intro - Vogel in front of the Saints Row Church Dane Vogel outside the Saints Row Church just before the attempt on his life by the 3rd Street Saints. As the gang violence increases, Vogel begins to see it as a potential opportunity for Ultor, and thus devises a simple, but twisted plan: allow the gangs of Stilwater to run loose upon the city (specifically Shivington) and cripple each other with their consistent fighting for territory and power. The gang violence would drastically reduce property values throughout the area, giving Ultor the ability to buy up large plots of land for next to nothing. Once they owned the land, Ultor could develop and transform it into prime real-estate for more high-class people, thus yielding greater profits for the company.

Vogel's plan also includes a solution to the gang violence itself. Once the gangs had been torn apart almost to the point of utter helplessness, Ultor would step in and "donate" obscene amounts of money to the Stilwater Police Department to increase police presence in the city. The Stilwater PD would then crackdown on the already weakened gangs and eliminate them. Once confident in its success, Vogel unveils his plan to the rest of his colleagues at Ultor during a corporate party, and gains almost unanimous approval to proceed.

When the 3rd Street Saints eliminate the three new gangs and once again become the only standing gang in Stilwater, Ultor dispatches both the Stilwater PD and the Masako to eliminate its leadership. The move fails after Johnny Gat, Pierce, Shaundi, and the Protagonist all manage to escape. Despite this setback, Vogel still has a lot of confidence in his plan, now codenamed "force majeure." Even when the conflict between Ultor and the Saints starts heating up, and the Board of Directors complain to him about the unchecked gang violence. Rather than trying to negotiate with them, or listen to reason, he retorts by stating that there is no problem.

In retaliation for the previous events, the Saints kill several Ultor executives at the Rounds Square Shopping Center, and sabotage Ultor's secret R&D facility, The Pyramid. This angers the Board of Directors, who finally turn on Vogel, stating that they have had enough of his ego. Vogel brushes off this comment by claiming that his ego is what got them all where they are in the first place. The board remains unconvinced, and they order Vogel to finish off the Saints by any means necessary or risk losing his job, which they assured would be "the least of his worries." Angry but not swayed, Vogel decides that the board has become a problem, and that he would be much better off having them out of the way so as to become chairman. To accomplish this feat, he secretly manipulates the Protagonist into massacring every member of the board during an annual corporate party aboard one of their private yachts. After receiving his promotion to chairman from the corporate office, Vogel celebrates by calling a press conference to outline his ambitions for "The Revitalization of Shivington."

During this conference, the Protagonist makes a move to assassinate Vogel while Gat covers them with a sniper rifle on a nearby rooftop. An Ultor security guard sees Gat going up to the roof, and ends up foiling the assassination by assaulting Johnny before he can get his first shot off. In the ensuing fight, Gat accidentally discharges the sniper rifle before knocking the guard to the streets below. By then it is too late, as everyone in the crowd begins scrambling for cover. Having no choice but to improvise, the Protagonist takes this small window of opportunity to try and shoot Vogel before he can escape. Their efforts are in vain as all of the Ultor security guards present at the conference open fire and give up their lives distracting the Saints' leader long enough for Vogel to get away in his Ultor-branded Job.

An unscathed and cowardly Vogel manages to escape back to the safety of the Phillips Building before placing it under lockdown. It proves to be nowhere near secure enough as the Protagonist hijacks an attack helicopter and uses it to disable the building's security systems before gaining entry into Vogel's office. In anger and desperation, Vogel draws an NR4 pistol and attacks the Protagonist with a team of Masako units, but they are defeated.

Backed into a corner with no place left to run, Vogel tries pleading with the Protagonist, claiming to be the Saints' "number one fan," only to be shot in the mouth in mid-speech, sending him crashing through one of his top story office windows. Vogel falls several stories down the entire height of the Phillips Building, gruesomely smashing off of other structures in the vicinity before landing close to the building's main entrance and getting crushed against the pavement. Vogel's death decisively ends his reign as the head of Ultor, leaving the Saints to dominate Stilwater once again.

In the aftermath, Eric Gryphon is appointed as Vogel's successor, and he befriends the Saints following the events of Corporate Warfare. This opens up as to how the Saints become major celebrities in Saints Row: The Third. At this point, they have entered into a partnership with Ultor known as the Saints/Ultor Media Group.

Saints Row: Gat out of Hell

Welcome to Hell.
~ Vogel's first words in Gat out of Hell
After the Protagonist is kidnapped by Satan, Johnny Gat and Kinzie Kensington go to hell after them, and locate Dane Vogel. Gat accuses Vogel of kidnapping the Protagonist, but the former Ultor chairman proves his innocence by showing Johnny his invitation to the wedding of Satan's daughter, Jezebel, and the Protagonist. He tells the Saints' second-in-commmand that the invitations are tied to the soul, so he cannot give Gat his own invitation. Instead, he proposes that the two Saints cause some mayhem around New Hades to draw the Devil out. Whichever party kills the other, Vogel benefits either way. He has identified five Arch-Dukes tasked with running Hell day-to-day, as well as opportunists such as Blackbeard, Shakespeare, and Vlad, along with Viola and Kiki DeWynters, to gain as allies. In a storybook cutscene, Vogel gives Lucifer's cracked halo to Gat which grants him wings.

Throughout the game, Vogel takes on the role of a guide, giving hints, quests and challenges.

Vogel also uses Tacos Malos as a front, through which the "Last Supper" weapon is unlocked.

When the Satan's Wrath meter is two thirds full, Vogel is captured by demons under orders from Satan and they try to drain his soul. Gat and Kinzie eventually rescue him.

Centuries later, in the Shawarma cutscene which unlocks after completing City Takeover, Kiki is kidnapped by William Sharp and Vogel risks his own life to save her. He succeeds and the two of them decide to get married with "iron clad prenups," and force Sharp to be their waiter.


  • Vogel was to appear in Saints Row IV, however was cut. His model and homie icon still exists in the game files.
  • Similar to Matt Miller and Benjamin King, Vogel starts off as an antagonist in a Saints Row game, but then returns in another game as an ally to the player in the story. However unlike these two, Vogel was killed by the Protagonist.



This article contains content derived from the "Dane Vogel" article on the Saints Row Wiki, licensed under CC-BY-SA.