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All my days were happy, fun and cheerful. I liked that world and peace that we had. In that world, there were only thieves who stole wallets from citizens and we played who would get him first. Funny days... Normal days... School, hanging out with girls and finally beating delinquents. But one day they came... that thing came! They took everything from me! My life and my home! My friends are dead! My family was killed in front of me! My happy world fell into darkness and despair!
~ Hitori explaining his life after DEM Industries oppression.
THE LICH KING IS NOT FUNNY.
The Lich King embodies absolute evil. He doesn't give long monologues about how he's going to rule the world, or waste time by sending out evil henchmen. When he wants something destroyed, he just raises a legion of undead knights, marches in, and obliterates everything in his path. Dealing with the Lich King is serious and dangerous business.
~ The concept description of the Lich from the normally comedic world of Adventure Time.

A Game Changer is a villain who appears in comedic or lighthearted media in which villains are meant to be friendly but creates a stark contrast by being played completely seriously and thus changing the tone of the story. To clarify, when a story portrays usually bumbling, comedic or incompetent villains or even villains who despite posing a conceivable and credible threat still have some comedic moments, the Game Changer is actually very competent, really dangerous, sometimes even frightening and has a much bigger impact. Episodes or stories featuring them focus on the seriousness and drama, and not on humor and comedy.

For a villain to qualify in this category, they must provide situations that are much more serious or threatening than any other villain that has appeared in the same story. The very appearance of only one alone can change the tone of the series for good and/or shatter the status quo. Game Changers are the exact opposite of, and mutually exclusive from Comic Reliefs. They are also extremely rarely incompetent or stupid, because such villains are very intimidating and dangerous threat.

Good examples for this are the Lich from Adventure Time, Isaac Ray Peram Westcott from Date A Live, Beatrice from Blue Archive, Death from Puss in Boots: The Last Wish, Dick Hardly from The Powerpuff Girls, King Sombra and Queen Opaline from My Little Pony: Friendship is Magic and My Little Pony: Make Your Mark, 0 from Kirby, the Nowhere King from Centaurworld, and Slade from Teen Titans, who are seen as darker and more competent than the other villains.

Basic Guidelines:

  1. They are hardly comedic. Of course, there are very rare exceptions, namely if their gimmick is that of a clown or jester in which that is simply part of their gimmick. This cannot distract or lighten the mood. In the very, VERY few comedic scenes a Game Changer could be part of, they mustn't be the butt of the joke and the comedy in the scene will, instead, come from the villain having a morbid sense of humor (i.e. Judge Claude Frollo and Thrax) or them being baffled/irritated by the other, much wackier characters (i.e. Drake).
  2. This is not simply a dark character. It has to be of an unheard level of villainy, like a Serial Killer in My Little Pony or similar very lighthearted media. If a villain simply heightens the stakes or further darkens the mood in a story that is already serious and/or mature (e.g. Thanos, Jenner, Azula, Shou Tucker, Vicious, Horde Prime, Emperor Belos, Gus Fring, Joker, Dimentio, Bon, Rip Blazkowicz, Bill Cipher, Brian Irons, Sōsuke Aizen, Fliqpy, Mephiles the Dark, William Afton, and Black Doom) then they do not count.
  3. There are very few, if any of these within a story or said media, and if there is already one before it is much harder to have another one later due to a couple of reasons. After one is introduced, it is harder for another villain to stand out enough to truly count. The other reason is that the audience in general isn't as easily shocked and at times even expect more like them. An example of a villain managing to stand out as a Game Changer despite not being the first one in the story is Trigon, who was preceded by Slade.
  4. This villain type must ultimately contrast to the current setting of the story and, by just their very presence darken it as a result. The characters actions must be unwarranted and be previously unheard of within the setting.

This is for villains who appear in a comically/lighthearted setting and are treated seriously in-universe.

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