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My family and I are honored to operate as a service to members of our group. Don't waste your strength, don't try to fight it. You can't stop the inevitable. And who knows? Maybe one day, you'll enjoy being members of the family! Behold...the Coagula!
~ Roman Armitage explaining his family's wretched plans.

Leaders of cults, although not always intentionally evil, are often depicted as sinister; indeed, some notable real-life cult leaders have turned to the evil side.

In fiction, cult leaders may be gods or god wannabes, or simply religious fanatics. Think of them as a mix between a fanatic, a master manipulator, and an anarchist (the villain archetype, not the political ideal).

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