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I'm everyone's type.
~ Grant Ward
A Charismatic Villain is a very common type of antagonist that goes further than a Master manipulator or orator, at times going further than a liar. With their ability to hold sway over others, they don't only make people believe in their causes; they actually get others to trust them, or even like them.

Usually, these villains first appear to be good or at least sympathetic to the main protagonists (and thus to the audience) until their true natures are revealed, such as Raccoon, Lotso, Emeraude, Prince Hans, or Robert Callaghan. In some cases, to add suspense, other villains, such as Plankton, Chester V, or Mother Gothel, make the audience know that they are obviously lying, but the protagonist doesn't.

They should not be mixed with Sophisticated, who are villains who are openly cruel but still have good manners and style. Charismatic Villains are wolves disguised as sheep. They fake friendship, and sometimes love, to get what they want. They are also well-known for being capable of rounding up a great deal of followers due to their charisma.

They can be very disturbing characters as their eloquent exterior (both in terms of personality and appearance) definitely do not match with the horrendous crimes they commit against others. This twisted inversion often causes the hero (and the audience) to feel emotionally violated, especially when they have related, empathised or even trusted them for so long prior to the reveal of their true nature. They are such good actors that it is sometime very hard to figure out how they truly feel about people they lie to, whether they are genuinely friendly or not. A villain can also qualify as having charisma if they are admired by their followers or have fans, regardless of what the protagonists and audience think of them. Examples include the Beldam and generally, characters who are serial killers, dictators etc. due to their desires to continue their crimes yet ironically, "survive" in a society where they wish to thrive.

Some Charismatic Villain can be Pure Evil as they often used their charisma on other people to get what they want for their evil deeds. Good examples are; Makuta Teridax, Adam Taurus, and Griffith

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