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I'm everyone's type.
~ Grant Ward

A Charismatic Villain is a very common type of antagonist that goes further than a master manipulator or orator, at times going further than a liar. With their ability to hold sway over others, they don't only make people believe in their causes; they actually get others to trust them, or even like them.

Usually, these villains first appear to be good or at least sympathetic to the main protagonists (and thus to the audience) until their true natures are revealed, such as Raccoon, Lotso, Emeraude, Prince Hans, or Robert Callaghan. In some cases, to add suspense, other villains, such as Plankton, Chester V, or Mother Gothel, make the audience know that they are obviously lying, but the protagonist doesn't.

They should not be mixed with Sophisticated, who are villains who are openly cruel but still have good manners and style. Charismatic Villains are wolves disguised as sheep. They fake friendship, and sometimes love, to get what they want. They are also well-known for being capable of rounding up a great deal of followers due to their charisma.

They can be very disturbing characters because they are first perceived as engaging, sympathetic and compassionate, and so the hero (and also the audience) is often shocked to discover they were lying all along. They are such good actors that it is sometime very hard to figure out how they truly feel about people they lie to, whether they are genuinely friendly or not. A villain can also qualify as having charisma if they are admired by their followers or have fans, regardless of what the protagonists and audience think of them.

A great example of a disturbing charismatic villain is The Beldam, as she feigns her kindness to the protagonist and even acts in a condescending manner in the midst of a serious situation where the protagonist has her parents kidnapped and her eyes possibly gouged out and buttons sewn over by the Beldam.

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