|“||Do you know who I am?!||„|
|~ Bully Ray|
One of his villainous actions was when he called a bystander a homophobic slur and offended his body hair. He later apologised.
On July 18, 2013 at Destination X, Bully Ray lost the World Heavyweight Championship to Chris Sabin after the Main Event Mafia prevented Aces & Eights from interfering. After hitting Bully Ray in the head with a ballpeen hammer that Aces & Eights have brought in, Sabin pinned Bully Ray to become the new TNA World Heavyweight Champion. However on August 15, 2013 at Hardcore Justice, Bully Ray defeated Chris Sabin in a cage match to win back the TNA World Heavyweight Championship after Tito Ortiz turned on Main Event Mafia's Rampage Jackson when he was trying to prevent Mr. Anderson for interfering. The week after, when he was saying that he loves "Brooke", he introduced Brooke with the audience expecting it to be Brooke Hogan, but it was actually Brooke Tessmacher, the "hot Brooke" (Brooke Hogan was fired from TNA shortly after the taping.). Brooke Tessmacher took the marriage ring off Bully Ray's finger with her mouth as Bully's emphatic message to Brooke Hogan, "We're done." Eventually, Aces & Eights started to fall apart after Vice President Mr. Anderson rebelled. Bully Ray lost the TNA World Championship to AJ Styles at Bound for Glory. A month later at Turning Point, Bully Ray lost to an exiled Mr. Anderson in a Club vs Career match, thus disbanding Aces & Eights. After Aces & Eights disbanding, Bully Ray has shown a more sadistic side, even going so far as threatening Mr. Anderson's wife and baby twins. He's even gone so far as to copy mannerisms from the The Undertaker.