Bubble Bass first appeared in the episode "Pickles" as the main antagonist. Being a old rival of SpongeBob, Bubble Bass hears that SpongeBob is making a living by cooking Krabby Patties at the Krusty Krab. He decides to test Spongebob's fry cook skills by trying one of his Krabby Patties and making the order very complicated. Although Spongebob got the order, Bubble Bass complains that there were no pickles in the order and mocks SpongeBob for it. He then forces Mr. Krabs to pay him back 2 dollars (per guarantee policy as stated). This event caused SpongeBob to lose faith in making Krabby Patties in the right order, so Mr. Krabs helps him out of regaining his faith in order to keep the Krusty Krab in business.
After a couple of days, SpongeBob returns to the Krusty Krab where he cooks another Krabby Patty for an arriving Bubble Bass, proclaiming that he didn't forget the pickles. However, while eating the patty, Bubble Bass points out that there are still no pickles and mocks SpongeBob for his failure again. However, an angry SpongeBob soon found out that Bubble Bass was actually hiding the pickles under his tongue the whole time (including the ones from the last patty that he ate) and proved this to everyone, making them realize that Bubble Bass was trying to avoid paying for the patties the whole time. As a result, the angry customers surround Bubble Bass, who cowardly runs away to avoid punishment.
Bubble Bass made another appearance in "F.U.N.", being in the same theater as SpongeBob. At first he unknowingly sits on Plankton, then squashes him after finding out, until SpongeBob lures him away by throwing some popcorn. At the very end of the episode, Plankton lands on Bubble Bass's hand and is subsequently chased by his other hand, being mistaken for a jelly bean.
He was appeared in the episode "Plankton's Good Eye", where he jumped out of a burning house for Plankton to save him, but instead ends up crushing him accidentally. He appears to have redeemed himself this time around.
He also made a cameo appearance in the 2015 film sequel The SpongeBob Movie: Sponge Out of Water.