Bubble Bass first appeared in "Pickles", as the main antagonist, wanting to test Spongebob's fry cook skills by trying one of his Krabby Patties. He made the order very complicated so Spongebob would mess up and Mr. Krabs would have to charge. Although Spongebob got the order and Bubble Bass tried it and showed in the burger and in his mouth there were no pickles. So that drove the Krusty Krab out of business for a short period of time. During the time out of business, Spongebob was very shocked and his life was messed up, like what drugs would do to you. So he got his life back together in a few days, and got ready for another one of Bubble Bass's orders. Then again, there were no pickles. However, SpongeBob soon found out that Bubble Bass was actually hiding the pickles under his tongue the whole time and proved this to everyone. Even Krabs soon learns that there were the pickles from the last burger Bubble Bass ate, making everyone realize that Bubble Bass has done this all to avoid paying for the Krabby Patties he ate. As a result, realizing that he has been caught, Bubble Bass cowardly runs away to avoid getting punished by the angry customers.
Bubble Bass made another appearance in "F.U.N.", being in the same theater as Spongebob. At first he unknowingly sits on Plankton, then squashes him after finding out, until Spongebob lures him away by throwing some popcorn. At the very end of the episode Plankton lands Bubble Bass's hand and is subsequently chased by his other hand, being mistaken for a jelly bean.
He was appeared in the episode "Plankton's Good Eye", where he jumped out of a burning house for Plankton to save him, but instead ends up crushing him accidentally. He appears to have redeemed himself this time around.
He was a cameo character in the 2015 film sequel The SpongeBob Movie: Sponge Out of Water.