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Blud is a figure in Slavic mythology who was originally a type of fairy but has since been described as a malicious deity who disorientated mortals and caused them to wander aimlessly - this type of trickery is a common theme amongst certain types of malicious fairies (sometimes known as Will O' The Wisp) and was feared by many travellers.
Blud also later became known for lust, which is one of Seven Deadly Sins of Christian philosophy - as such this was likely added after conversation to Christianity, perhaps to replace certain pagan-elements (such as being a deity) with those traditionally associated with the Devil or his many legions.