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Beastly is the name of the hairy monster that acts as No Heart's main lackey, he is incompetent and often ill-treated by his master but is nevertheless loyal to him - he is not as malevolent as No-Heart and can sometimes switch sides but is most often a mean trickster and has a dislike of the Care Bears.
For a while Beastly was No Heart's only true lackey other than the shadowy demons he created to turn children bad, however as the show progressed Beastly found himself teamed up with the terrible Shreeky - much to his displeasure.