Baron Alberto is the main human antagonist in the 10th Pokémon film, The Rise of Darkrai.
He was voiced by Ax Norman.
Baron constantly insisted that all the trouble happening in Alamos Town was caused by the Dark-type Pokémon Darkrai and was intent on stopping it. He unknowingly works with Team Rocket, thinking that they are working on a documentary. He means to have Alice, a main character from the film, as his wife, but the feeling is not mutual. However this doesn't seem to get in the way of his goal. When Alice says she wants Tonio, the other main character of the film, Alberto just laughs thinking that her feelings for Tonio are a joke.
His only known Pokémon is a Lickilicky, a Normal-type. Baron transforms into a Lickilicky as an effect from Darkrai's Dark Void attack along with Palkia's interference with space.His Lickilicky began to have nightmares of it as its trainer, causing the transforming. Angered by his transformation, he offered an award for anyone that could stop Darkrai once and for all. He returned back into human form after when the Dark Void effects faded. As his dimension was being destroyed by Dialga and Palkia's fierce battle, he began to believe Darkrai was innocent after all. His dimension was saved by Ash and Dawn, the protagonists, who used a song called Oracion that calms the battle between the two Dragons-types and restoring their dimension back to normal. He catches Team Rocket in their deception as his film crew during the end credits but it is unknown what he does to the three.
Baron makes a cameo appearance during the end credits of the 12th film Arceus and The Jewel of Life, still attempting to win Alice's heart.
- Baron Alberto is very similar to Gaston from the movie Beauty and the Beast: how they talk, dress handsome by wearing red and yellow, having a sidekick with them, they are arrogant and constantly trying to win a certain girl's heart only to end up rejected constantly.