Stop hand

Click to help Cruella!
This scum Americon Initiative
is driving Cruella insane!
So sayeth the great Lord of Darkness Sauron:
or he will send Darth Vader to terminate you.

Americon Initiative (or simply The Initiative) is a terrorist group that appears in Revenge. They are the masterminds behind the Flight 197 incident. They are the unseen Bigger Bads in Season 1 and the most prominent villains of Season 2, being ultimately responsible for much of the misfortune brought on to Emily and her father. As revealed by Conrad Grayson in "Truth Part 2", the group's name is informal and only a cover for "a consortium of savvy business professionals who perfected the art of profiting from people's fears". They carry out acts of terrorism and profit by investing in the right companies, and then proceed to pin the blame on various patsies.


The first known attack by the group is the downing of Flight 197 in 1993, killing 247 people. They received some assistance from Conrad Grayson, who laundered money for them without fully knowing what they were planning. Though they planned to let him take the fall for it, they instead agreed to set up David Clarke as the accomplice and had him sent to prison, where he was killed several years later by one of the organization's members, Gordon Murphy, when Conrad put a hit on him. As a result of the bombing, the FAA granted billions in security contracts with private companies whose stocks quadrupled in value, allowing the Initiative to cash in. The next attack is carried out in 2012, when the Initiative blow up Victoria Grayson's private plane to silence her and destroy the evidence she was planning on handing over to the authorities. The last known attack is in 2013, causing the complete blackout of New York, temporarily taking out the city's entire power grid and the communication networks with Nolan Ross' invention, Carrion. They follow this up with an explosion of the building Grayson Global, having only one casualty this time: Declan Porter. This time, they planned on making Aiden Mathis take the fall for it, as what triggered the blackout was the clearing of the Graysons' bank account with Aiden's authorization. They saw an opportunity, however, and managed to pin the blame on Nolan instead.

It is unknown if they have committed any other similar attacks in the past, though Conrad mentions in "Truth, Part 2" that they have done so and that those attacks left a lot of collateral damage.


Apparently Nolan Ross suspected that the Initiative was going to screw him over somewhere down the line. When Edith 'The Falcon' Lee altered Carrion, Nolan installed a Trojan Horse. In time, this fail-safe identified and exposed all members of the Initiative to the authorities, therefore proving Nolan's innocence and securing his release. During Season 3, it is mentioned that the entire organization of the Initiative have been dismantled and/or imprisoned. The only member who is known to be on the run from the authorities is Gregor Hoffman, who's currently living in Moscow, Russia.


Though the Initiative's innermost workings are only vaguely known, its existence is apparently known to the public, though it's unclear whether they know that their motives are financial (though it is unlikely since the group has a habit of framing people who had nothing or little to do with the crimes for the acts). It was also suggested in "Illusion" that they have enough influence to control law enforcement to some degree.

In "Truth Part 2", Conrad was revealed to have become a full member after he was arrested in "Illusion", when Helen requested his assistance in the future. He agreed in exchange for being let into the organization.


  • The Initiative are arguably the true main antagonists of the series, since they're more evil than the Graysons, and the Graysons answer to them anyway.