|“||Today's my debut concert! I hope you'll enjoy it very much!||„|
Alala is the main antagonist in Mermaid Melody Pichi Pichi Pitch Pure.
Alala has short green hair and purple eyes. In her human form, her hair gets slightly darker, or if no change at all, and her eyes become brown. She carries a long yellow and pink baton with a round point and a star on it, which she sings into and motions with. In her normal form, she wears a strapless green dress with diagonal ends like sharp flower petals, white tights that come above her knees, and green shoes. Her wings are fairy-like. In her human form, she is seen in a fruit yellow dress similar to her regular form with a fruity hat and yellow bow (idol) and large star shaped earrings. Casual she wears a green hoodie with bird wings as sleeves and a bird's beak on the hood with eyes and feathers. She wears it with green shorts as her regular outfit.
Alala loves getting attention from everyone, and is infatuated by herself. She wants to be a teen idol, the reason why she practices daily, much to Lanhua's exasperation. She is very sweet but gets easily annoyed, believing she is much cuter than the mermaid princess, similar to the way Lanhua and Lady Bat think they are better and are capable of more than the mermaids are. She also has the power to set objects on fire, which is why Fuku doesn't make fun of her like he does to the Black Beauty Sisters and avoids getting her irritated. The Black Beauty sisters find her, Lanhua, and Lady Bat strange according to the way they act and what they say. Alala enjoys being the center of attention and getting what she wants. In the manga she addresses herself as 'The Wings of Dreams and Depravity'.
Alala states that she would become a Pichi Pichi idol. Alala is one of Michel`s servants. She has two idol songs. The first one is "Star Mero Mero Heart". She uses this song against the mermaids which shoots stars at them which causes them to be unable to move. Her second song is called "Oh Yeah! Alala" which she uses on stage.